Yep, I used to be one of those people. When I first started my network marketing business, I was super excited about it. Aren’t we all?!?
So I posted it about it…
and posted about it…
and kept posting about it…
(If you knew me back then, let me just say I’m.So.Sorry.)
Do you ever wonder why posts about your business may be getting less-than-stellar results aka, NO likes and NO comments?
The Facebook Algorithm is one thing, but when it comes down to it… your content is what is going to make or break your Facebook posts. The truth of the matter is, absolutely no one gets on Facebook to be sold to.
In fact, it’s in our nature to put up our defenses and shut down whenever we are approached for a sale.
So how do we use social media for our business if we can’t sell to people?!?
First, you need to understand why people use social media. What are they looking for when they log onto Facebook?
1. Social Interaction: Did you just say “Well, DUH”?
But when you’re looking to use social media as a tool to grow your business, this is the most important thing to remember. Your contacts aren’t logging onto Facebook to learn more about your business or products, they want to know more about YOU. Your posts on Facebook should build a genuine relationship with your contacts first and foremost.
You wouldn’t go knocking on people’s doors and start shouting through the mail slot about your products or business would you? Give your online contacts the same courtesy… be interested in their lives, ask about them, have a genuine conversation with them. Get to know them and let them get to know the amazing person you are.
2. Information: How many times have you seen your Facebook contacts pose a question on their profiles?
We often look to social media to get recommendations for local restaurants, things to do while on vacation, what type of vacuum cleaner to buy, etc etc etc. Do you ever wonder why our instinct is often to post these questions to social media when we have the entire internet at our disposal to find and research options?
It’s because we (hopefully) know the people on our Facebook friends list and we’re more likely to trust people we know and like. Not only that, we’re social creatures. Scrolling through pages of stats and reviews is much less appealing than getting to have a conversation with your friends about the subject.
Foster this natural tendency by asking your own questions and engaging with your friends about their areas of expertise. Then be on the lookout for questions that you can share your expertise on without hounding people with your product or opportunity. Teach. Don’t sell.
3. Entertainment: You don’t have to be the next Taylor Swift or Chrissy Teigen (although we can learn a lot from their mad marketing skills), but if your posts entertain and engage your contacts, they’ll keep coming back for more!
How? Make your posts interactive… share a quiz, play a game, ask a fun question, share a joke or funny meme. Give your contacts a reason to engage with your posts and make it fun, not a chore.
Help your contacts feed these 3 social cravings consistently and you’ll be well on your way to Boss Babe status!
Want to learn more about how to work your social media strategy like a boss(babe)? Check out the Boss Babe Social Media Strategy MasterClass!